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PBR HARD COFFEE

 

Labatt Blue
Pabst Blue Ribbon (otherwise known as PBR) turned heads when it announced its latest productnot a new lager, but hard coffee. With 5 percent ABV, Pabst said that the drink is “among the first of its kind in the industry,” combining Arabica and Robusta coffee beans, milk, and malt beverage to create a boozy version of your morning cup of joe. It’s meant to taste like “vanilla-infused premium iced coffee,” and we’ve also seen comparisons to Yoo-hoo, the popular creamy chocolate milk drink. But the concept of hard coffee—in a can, nonetheless—made us curious, so this week, PBR sent over samples so we could decide for ourselves. (From FOOD & WINE)